As someone who works in media planning, I get my ass kissed by every media rep on the face of the earth. I eat free lunches until I explode. I fill my calendar with parties and bar nights and baseball games until I have no time for a social life. I cover my desk with tchotchkes.
But there’s one “gift” that I’ve been getting more and more often from media reps:
My favorite summer drink at Starbucks, a tall blackberry green tea frappuccino, costs about $4 with tax. So every time I use one of these cards, I have $1 left on them. What can you get for $1 at Starbucks? Nothing, of course. This leftover card sits in my wallet with $1 on it… until I get my next $5 Starbucks Card.
When I get my next card, I finish off the old card, then put the remainder on the new card. So the process repeats, only now, I have a new leftover card with $2 sitting in my wallet. On the next card, and it’ll have $3 left on it. Get another card, and it’ll have $4 left on it. I have been back in New York for roughly three months, and I’m already midway through my second Starbucks Card cycle.
There has to be a better way. Maybe I’ll just give them one card to run to Starbucks and refill after they meet with me. Then again, knowing that media reps are willing to bend over backwards for their clients, I should ask them to deliver Starbucks directly to me at my office. Now that’s a way to win my business!