Adventures in Advertising: Copywrite Easy NY

eveything.jpg

Not everything needs to be done in a New York Minute. Including proofreading.

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14 Comments

Filed under Life in NYC

14 responses to “Adventures in Advertising: Copywrite Easy NY

  1. j$

    ha! also what are they trying to say- that their shoes are for slow people? and i like how their slogan is the same as popeye’s too..i yam what i yam

  2. Eveything needs to be very quckly around hre. Too mny lettrs!

  3. Brilliant advertising. Meant for New Yorkers but you have made it known across the internet along with who knows how many other people. Next to genius I’d say!

    Want your hat. What color is it? And what is on the front?

  4. Pingback: rbk Marketing Completes Eveything in a New York Minute | LevelTen Blog

  5. I’m glad you put that up! I sent it to Mark at Copyranter a few weeks ago and asked him if he thought that it was done purposefully, or if it was just a typo. After all, it’s quite the logical stretch. He agrees with you: definitely a typo.

  6. What I can’t believe is, working in advertising, how that ad got through the proofing process. Usually, the proof circulates through at least 5 or 10 people… and NONE of them caught that.

  7. Nope. Disagree with comments that think this was a typo. I think it was done on porpoise.

  8. To those who think that this was done on purpose: there are no other typos in any of the four other executions in this campaign, and a corrected version – with “everything” spelled properly – is starting to pop up on some trains (I saw one this morning).

  9. i love looking for errors on tv captions…great fun.

  10. I agree with you, Chris. They just done fucked up.

  11. ha. i love crap like this.
    i think proofreaders should get paid megabucks, personally.
    …well, the ones who actually catch mistakes, that is.

  12. I saw a great ad-mistake on the subway the other day, it was for some college (now I can’t remember which one, but it was one I wasn’t familiar with) offering accelerated masters degrees. But the last sentence read “Full and part time pro-” … and that was it. Yeah, I really want to go to that college.

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